At Happyology, every collection tells a story. The Garden Collection embraces the end of Winter, welcoming in the first blooms of Spring. The Coast Collection celebrates childhood holidays at the Great British seaside, as well as our Brighton heritage. Our new Artist Collection is inspired by the dusky pastel colours of an artist’s drawing studio. Featuring soft pinks, deep contrasting navy and dusty blues, the timeless and classic style of the Artist Collection makes it the perfect addition to any little one’s wardrobe.


Artist Collection New Arrivals


The second half of the Artist Collection, arriving in stores and online on Father's Day, uses delicate striped linen for a sophisticated touch. Like all of our collections, the Artist Collection was designed with outfit styling in mind, so you can mix and match pieces from throughout entire collection for a look that’s unique and versatile for any occasion.


Our New Arrivals are crafted from all natural linen, free from any nasty chemicals or synthetic coatings. This ensures our fabrics are super soft and delicate on your child’s skin. Due to our attention to detail and exceptional quality, all of our garments are durable, designed with movement and practicality in mind. All of our linen tops and dresses feature a floaty A-line, making them cool and comfortable as well as perfect for play! You can find out more about our design process on the Our Story page of our website.


Artist Collection Linen


The Artist Collection is now available in stores and online here. The new linen products (featured above) arrive in stores and online on Father's Day. Be the first to shop as they drop by subscribing to our newsletter on our website at