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About Us

 


Happyology is an independent British baby and children's clothing brand for newborn to 7 years. We create beautiful, timeless childrenswear that's made to last. Our unrivalled quality ensures that our garments can be passed down to generations to come.

OUR MISSION


- Creating exceptional quality clothing for baby and child.
- Employing traditional handmade techniques to incorporate intricate details and embellishments.
- Providing an easy, enjoyable shopping experience with you and your little ones in mind.

 

OUR CLOTHING


Health and Safety


Health and safety is at the forefront of our design process. All of our clothing is chemical-free with a focus on natural fabrics. All trims and embellishments exceed minimum safety requirements to reduce risk while maximising practicality, durability and comfort.

Everyday Luxury


We offer high quality garments without the high-end price tag. Our supersoft fabrics are all oeke-tex certified and machine washable, to offer luxury that's practical and child-friendly.

Colour and Detail


Our designs are contemporary yet classic, embracing innovative colour palettes not often found on the high-street. Intricate attention to detail, such as smocking and embroideries, throughout our collections ensure they are unique, yet timeless.