Coming soon

SS18

Baby

Girl

Boy

Socks & Tights

Dresses

Knitwear

HAPPYOLOGY is a contemporary and sustainable lifestyle brand for babies & children 0-7yrs. We create unique, luxury and timeless outfits and accessories full of playful colours, exquisite prints and delicate embellishment details. We design, make and care. Our unrivalled quality ensures that our garments can be passed down to generations to come.

HEALTH & SAFETY

Health and safety is at the forefront of our design and manufacturing process. We carry out laboratory tests on every garment to make sure they exceed the most stringent childrenswear safety requirements.

EVERYDAY LUXURY

We offer luxurious quality without a high-end price tag. We believe that every child deserves to be dressed beautifully every day with quality clothing that are sustainably and responsibly made with love.

ATTENTION TO DETAIL

Our unique colour palette, luxurious fabrics and delicate prints make each Happyology style stands out. We embellish each piece by hand wherever possible to promote traditional skills and craftsmanship.